Collaborating with Artificial Intelligence

Twice this past week, I’ve received entreaty out of the blue to collaborate on an AI-powered article. I was surprised that I was “one of a few experts invited to add” my expertise on the topics of communicating with event attendees, and on coping with creative blocks in public relations to an article written by Artificial Intelligence..  Wait! What? I’m supposed …

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A Brand by Any Other Name Would Just Smell

I remember getting into an argument with a marketing professor years ago about what things can be branded.  A commodity, he asserted, cannot be branded. Tell that to the deodorant companies. I had the pleasure recently of shopping for a (what...flask?  cartridge? Plastic Thingy?) of  my favorite deodorant.  Now I'm sure this little confession is a …

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