The Space in Between

I’ve been thinking a lot lately about the space in between. Not about the space in between objects, or locations on a map, but the space in between life events…changing employment or homes, changing marital status,  leaving high school for college, or college for career, leaving employment for retirement….  In addition to those life choices, …

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A Brand by Any Other Name Would Just Smell

I remember getting into an argument with a marketing professor years ago about what things can be branded.  A commodity, he asserted, cannot be branded. Tell that to the deodorant companies. I had the pleasure recently of shopping for a (what...flask?  cartridge? Plastic Thingy?) of  my favorite deodorant.  Now I'm sure this little confession is a …

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